BACK TO BASICS: TOMORROW's ESSENTIALS

BACK TO BASICS: TOMORROW's ESSENTIALS

Wow, what a start to the year we've all had. The past week or so has been one hell of a rollercoaster for many reasons. The whole world has been going through the same thing, at the same time. We're all in this together, and we'll all come out on top together.

Producing products is one of those sectors that will be heavily scrutinized over the coming weeks, months and years, and for the foreseeable future. As denim developers, garment designers and well, producers of products; we know that it's our mission to be more conscious than ever in our processes. This opens us up to even more opportunities for amplified creativity, and experimentation as a brand.

We're evangelists of producing collections for the future. Made well, and made to last is always top of mind throughout our creative processes. We're always focused on how we can do what we do in the most sustainable way. As a team, we deep dive into every aspect of building a collection from start to finish. Anything from the fabric and yarns, to the hardware and place of production is discussed in detail. There is room for creative solutions in all aspects of a business. Our studio sessions prove to be invaluable when it comes to formulating our brand plans. We're extremely grateful for the team we have, and the shared vision for the now, and the future.

In light of the current situation, we've been wondering how we can help you simplify, and get thinking about the necessities of your wardrobe. Other than a staple pair of BENZAK jeans, the first thing that comes to mind is the one single item you'll always need, and in moderation, can't have enough of, the basic tee. Fortunately, you can wear the same pair of jeans all day every day without washing them, no questions asked. But tees, are something you can't fly under the radar with and wear the same one every day.

For a limited amount of time, we've rolled out a special promotion on a selection of our tees collection:

BUY ONE TEE AND SAVE 50% ON EVERY SECOND TEE (no limit)


We've also been thinking a lot about how we can contribute towards the prevention of COVID-19. We'll be donating 10% of our proceeds from this promotion to the Dutch Red Cross. The funding will help the brave men and women on the front-line who are saving peoples lives.

Check out the full selection of tees on offer here

*Please note, this promotion cannot be combined with other offers.


The first few pieces of our SS20 collection are now online. Click here to check them out.

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