In 2017 we teamed up with Instagram powerhouse Robin Denim & the very well-known online store CULTIZM to roll out a yearlong fading contest. We developed an exclusive pair of contest jeans, made from 15 oz. Japanese selvedge denim, that was limited to only 50 pairs. We announced the competition and the response couldn’t have been better. All 50 pairs of jeans flew out the door and settled down with some awesome denim heads. There was only one thought that crossed our minds, let the games begin. We knew we were in for a blue-blooded treat.
If you’re new to the indigo way of life, and are not familiar with a fading contest let us explain. All it consists of is: a few dudes, each with exactly the same pair of jeans, and who can achieve the greatest level of fading within a specific time frame, by wear & wash, that’s it!
We kicked off the competition on November 1st, 2017 with an end date of October 31st, 2018. We decided to use the one of our most popular fits, the B-01 SLIM. The silhouette was crafted using fabric from the well know Japanese mill Collect. 50 denim dudes stepped up to the plate to achieve some awesome fades. They battled it out & went toe to toe for 365 days. We can safely say it was a great success, and there were some awesome results.
It aint over till it’s over… or should we say faded?
1 year down the line and here we are with a few dudes who pushed their jeans to the limit. One thing for sure, we now know the 15 oz. Kojima Selvedge has one of the best fading capabilities out of all our fabrics used. Just a few weeks into the contest our 50 faders were sharing some interesting results via Instagram. Fast forward a few months and we found ourselves looking at some seriously high contrasting fades. Oh, and a whole load of battered jeans.
Before we crack on and let you in on who won the contest, we’d like to thank all participants. You were all true to the blue, and created an awesome atmosphere both on and off the screen. To put the contest into perspective, between 50 guys the hashtag #benzakcontest was used 1938 times on Instagram. That’s an awesome effort from you all. Other than the numbers the contest fuelled the denim community with energy and created new connections with likeminded folk all over the world.
So, there’s only one thing left to do, that’s announce our WINNERS!!!
After a detailed analysis with a lot of back n’ forth, judges Lennaert of BENZAK, Dejan of CULTIZM and Robin of Robin Denim came to final decision.
The winners of the BENZAK x CULTIZM x Robin Denim fading contest are:
1st place @fadingfreddie – €1.000 CULTIZM store credit
2nd place @skrieber73 – €500 CULTIZM store credit
3rd place @thehaguedenim – €250 CULTIZM store credit
A huge congratulations to our three winners, all the glory is yours, you guys definitely earned it!
That’s all from us folks, stay tuned for more competitions and we’ll see you next time.