‘MADE IN JAPAN’ part 2 – THE EVOLUTION OF A CLASSIC

‘MADE IN JAPAN’ part 2 – THE EVOLUTION OF A CLASSIC

With an obsession for the small details that have a story or purpose, and with a goal to design and develop the best possible jeans out there. Our founder Lennaert set out on a mission to make the BENZAK brand a reality.

Our ‘Made in Japan’ line is teaming with intricacies and some very cool features. The man behind the brand knew exactly what he wanted when first putting pen to paper. In the upcoming blogs we’ll be running you through the essential features of our ‘Made in Japan’ line. So, let’s get right to it.

 

BDD BENZAK denim details made in Japan Japanese denim selvedge

THE HIDDEN 6th POCKET

The hidden 6th pocket is one of our signature features on all of our jeans. It is found at the front left pocket, the opposite side to the standard coin pocket. A thin layer of fabric with exposed selvedge can be seen neatly situated under the waistband. When wearing a belt with a pair of BDD jeans the hidden 6th pocket is invisible to the untrained eye. The clean-cut design and attention to detail gives the jeans the look of a classic five pocket pant. It’s safe to say there’s more to these jeans than meets the eye.

Jeans have been evolving ever since their inception during the 19th century. This is what sparked the idea to design the extra 6th pocket. For many years jeans were primarily used as workwear, they were also originally made with four pockets. One back pocket, two front pockets and a coin pocket. As the years went by, people needed to carry more items, so the second back pocket was introduced. This was the birth of the five pocket jeans as we know it.

As an innovative denim brand, we’re constantly thinking of today's jeans wearers needs. Especially the needs of the modern day cowboy. Over time we have accumulated so many things to carry around, like a wallet, keys, loose change or even a lighter. As a forward thinker, Lennaert decided to break the norm and developed the hidden 6th pocket. He’s coined this exclusive feature, ‘the evolution of a classic’.


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