Other than premium Japanese fabrics, innovative features, stitching variants, custom measurements, creative selvedge and a clean construction, you might be thinking what more can be done to a single pair of jeans to set it apart from the rest. Well, a whole lot more is the answer. As all great denim brands know, it’s the fine tuning and micro-details that make the difference to the wearer. We believe this is one of the defining differences between fashion and style, the elements that can’t be seen are the ones with the most powerful messages.
Buttons and rivets serve a functional purpose to begin with. But it’s almost crazy to think that buttons are already thousands of years old, and rivets on pants were only introduced in 1873. As clued up as we are in the multiple methods of constructing a garment, it still amazes us that two of the most distinctive inventions have only found each other in the last 150 years. You’ll notice that we use three different metals for our buttons and rivets throughout the collection: 100% aluminium, 100% brass, and 100% copper. These are all die-cast, and with a bit of wear and tear, they’ll age with a natural patina. We also have a fourth metal variant that is used on specific garments. It’s an aluminium version coated with matte black paint, therefore the paint will slowly chip off over time to create a unique look.
Our labels have got to be one of our favourite elements of our jeans. Other than honouring a classic Lee label, all of our labels follow the standard BENZAK clean construction methodology. All of them have a 100% cotton base; if you’ve been following along with us since the beginning, you’ll notice our first few production lots had labels made from polyester. The labels were shinier than the now used cotton standard, and due to a slight error, the artwork became stretched. So, if you own a pair of our ‘made in Japan’ jeans with a polyester label, we recommend holding on to them, they’re proof of an early edition and also pretty rare.
Something such as a leather patch is easily overlooked by the less discerning consumer. But to the true-blue blooded denim enthusiast, the leather patch is where the brands designer imbeds their artistic spirit. Simple or complex, the patch is a statement. Our ‘made in Japan’ line patch is crafted from premium grade vegetable tanned Italian leather. The appealing aspect of this type of leather is that it will age with the most beautiful patina. As you’ve probably guessed by now, Lennaert was really attached to his first pair of Lee jeans. You’ll notice a few similarities when comparing our patch to theirs. He decided to use the ‘BDD’ abbreviation for the patch. Lee’s letters are debossed and ours are embossed. After some lengthy wear, the patch will evolve, and the letters will mature differently to the rest of the patch. Therefore, building up a darker colour and unique look.