JEANS FOR THE MODERN DAY COWBOY
Back in the day, cowboys were seen as real life heroes. When you think 'modern day cowboy', you still think rebellious, cool, gives no 'f' and lives by his own rules. We carry this ethos through our brand values and features in the products. This gave birth to our mascotte, BENZAK, the epitome of the 'modern day cowboy'.
HIGHLIGHTED
NEWS
WINTER GEAR
The colder months are around the corner and we all know what that calls for, some new winter gear. We’ve just...
GREEN DENIM
This week we are going to focus on two of our greenest styles: one in terms of sustainability, and one...
5 YEAR ANNIVERSARY COLLAB: DYEMOND GOODS
In 2013 we launched the 'made in Japan' line, and how the past 5 years have felt only like 1....
WINTER GEAR
The colder months are around the corner and we all know what that calls for, some new winter gear. We’ve just...
GREEN DENIM
This week we are going to focus on two of our greenest styles: one in terms of sustainability, and one...
5 YEAR ANNIVERSARY COLLAB: DYEMOND GOODS
In 2013 we launched the 'made in Japan' line, and how the past 5 years have felt only like 1....