INDIGO INVITATIONAL Y5 | FINAL UPDATE

INDIGO INVITATIONAL Y5 | FINAL UPDATE

It’s a wrap. Twelve months have passed, and I’ve worn my B-02 REGULAR STRAIGHT 14 oz. green cast selvedge for a full year, breaking it in from a crisp pair of raw selvedge denim into a heavily faded and incredibly comfortable pair of green cast jeans. Over the past month, I’ve washed the jeans...
September 02, 2026
EXTRA HEAVY GUSSET TEE

EXTRA HEAVY GUSSET TEE

Our BT-06 GUSSET TEE gets its name from the triangular pieces of rib fabric inserted under the collar at the front and back. These gussets are a nod to vintage sportswear and provide a bit more comfort when pulling the tee over your head, without stretching or damaging the entire collar. The fit is inspired by...
August 28, 2026
SOMETHING NEW IS COMING

SOMETHING NEW IS COMING

We've been working on something...
August 26, 2026
FOTC | CAFE TROUW POP-UP

FOTC | CAFE TROUW POP-UP

Faces of the City is a series that highlights people who share our values and bring the same kind of intention to their own work that we bring to ours. It's a way for us to spend time with individuals who are passionate about what they do, who shape their day through dedication and curiosity, and who choose to...
August 19, 2026
INDIGO INVITATIONAL Y5 | JULY UPDATE

INDIGO INVITATIONAL Y5 | JULY UPDATE

After many wear days, we’re now officially entering the final month of the Indigo Invitational Year 5. I’ll be washing my 14 oz. green cast selvedge jeans once more before the conclusion of the contest, so stay tuned for the final result, when we can compare them with a brand-new raw pair.
August 12, 2026
AW26 COLLECTION PREVIEW

AW26 COLLECTION PREVIEW

Our AW26 collection preview page is now live, featuring the latest Style Book, a collection presentation video, and a first look at the upcoming pieces.
August 07, 2026
REGULAR STRAIGHT RESTOCKED

REGULAR STRAIGHT RESTOCKED

The B-02 REGULAR STRAIGHT has become one of the cornerstone fits in our collection. Inspired by the straight-cut jeans of the 1940s, it combines a classic high rise and straight leg with a subtly shaped top block for improved comfort and a more refined fit. The result is a silhouette that stays true to its vintage...
July 29, 2026
FOTC | BONNE REIJN

FOTC | BONNE REIJN

Faces of the City is a series that highlights people who share our values and bring the same kind of intention to their own work that we bring to ours. It’s a way for us to spend time with individuals who are passionate about what they do, who shape their day through dedication and curiosity, and who choose to...
July 22, 2026
INDIGO INVITATIONAL Y5 | JUNE UPDATE

INDIGO INVITATIONAL Y5 | JUNE UPDATE

There isn’t much to report on the jeans this month. My life, on the other hand, has changed a lot…
July 16, 2026
DARK INDIGO SELVEDGE

DARK INDIGO SELVEDGE

Our 18 oz. dark indigo selvedge returns, woven by Collect Mills in Kojima, Japan. It's now available in the B-07 RELAXED STRAIGHT for the first time, alongside a restock of the B-02 REGULAR STRAIGHT. Discover what makes this heavyweight denim unique, and why it's unlike most 18 oz. fabrics.
July 08, 2026
SUMMER IN THE GARDEN

SUMMER IN THE GARDEN

For Summer in the Garden, we found the perfect setting close to home, a getaway framed by lush greenery. At the heart of this Style Book are two new Holiday Shirts, Each bringing its own character to summer dressing. One is crafted from a refined baseball stripe fabric, that takes its inspiration from...
June 05, 2026
RIPSTOP FATIGUE SHORTS

RIPSTOP FATIGUE SHORTS

Ripstop is one of the most recognisable military fabrics ever produced. Originally developed for field uniforms and equipment, its reinforced construction was designed to improve durability while keeping weight to a minimum. The characteristic crosshatch pattern is created by thicker yarns woven into...
June 03, 2026