THE FABRIC GUIDE

THE FABRIC GUIDE

When developing a new product, or even a new collection, we usually start with the fabric. In our fabric guide we’ve created a clear overview of all our core fabrics and more, denim and non-denim. You can easily browse through and check which styles are available in each fabric.
May 10, 2024
CARE, WASH & REPAIR

CARE, WASH & REPAIR

With our spring/summer collection fully delivered, we’ve had time to work on some stuff behind the scenes. One of these projects was expanding our online store with more denim-related educational pages, of which the first iteration is now live as our CARE, WASH & REPAIR segment.
May 01, 2024
10-YEAR ANNIVERSARY DENIM  BANNER

10-YEAR ANNIVERSARY DENIM BANNER

In celebration of our 10-year anniversary we’ve created a special denim banner, as a gift for retailers stocking the exclusive 10YA jeans. The banner pays homage to a famous advertising banner by Levi’s, depicting a cowboy smoking a cigarette while resting against his saddle and enjoying the setting sun. In our iteration...
April 26, 2024
NEPPY SELVEDGE

NEPPY SELVEDGE

We’re finalizing the SS24 drops with a lightweight denim fabric perfect for the upcoming warmer months: 11 oz. neppy selvedge. Neps are small pieces of accumulated cotton, that pop out of the surface, and give the denim its unique and irregular structure. Just zoom in and you will notice the...
April 10, 2024
CORD STRIPE SHIRTS

CORD STRIPE SHIRTS

We are back with yet another colour variant of our 6.5 oz. cord stripe series: blue & white. After the brown and white striped versions, blue has now entered the collection as well, expanding on our seasonal shirt offering. What makes this fabric special, in all colour options, is its structure; it resembles...
April 05, 2024
DESERT SAND USMA CHINO

DESERT SAND USMA CHINO

Previous summer season we introduced a brand-new chino fit to the collection: the BC-04 RELAXED CHINO, which is the most spacious fitting option in our chino range. This initial release came in an 8.5 oz. sateen twill fabric, in the colours aged green and bronze brown. This season we’re adding a third colour option to the lineup, aptly named desert sand.
April 03, 2024
SELVEDGE DUCK CANVAS

SELVEDGE DUCK CANVAS

We are finalizing the second drop of our SS24 collection with a special selvedge duck canvas fabric, available in BP-06 SCOUT PANTS, and BWS-04 SCOUT OVERSHIRT. The colour of this new 9 oz. fabric is called slate, and falls somewhere between grey and brown, depending on the light.
March 27, 2024
WORKER BLUE HERRINGBONE

WORKER BLUE HERRINGBONE

The BWS-02 UTILITY SHIRT is a vintage-inspired shirt style that has been part of our collection for many seasons. Our 8 oz. Japanese herringbone twill has become the staple fabric option for this shirt style, and next to the three core colours ivory, brown and black, we are now introducing a fourth colour to the lineup: worker blue.
March 22, 2024
JAPANESE COTTON RIPSTOP

JAPANESE COTTON RIPSTOP

Moving into the second drop of our SS24 collection, we start with a pair of overshirt styles in a brand-new fabric: BWS-03 MILITARY OVERSHIRT in an 8 oz. Japanese ripstop, available in the colours navy and olive drab. The BWS-03 is one of our best-selling shirts which gets a few new fabric options every season.
March 20, 2024
PAINT ROLLER SELVEDGE

PAINT ROLLER SELVEDGE

We have dubbed this fabric the ‘paint roller’ due to its resemblance to denim painted white with a roller on the surface. This effect is achieved by combining an ecru warp with a blue-greyish weft. Since this darker weft is visible through the twill lines, it mimics the appearance of denim with paint on top that...
March 13, 2024
TWO-PACK & CLASSIC TEE RESTOCK

TWO-PACK & CLASSIC TEE RESTOCK

In between all the recent and upcoming new releases, we’ve just restocked a selection of five tee styles: BT-2P TWO-PACK TEE in off white, and black, as well as BT-08 CLASSIC TEE in ash, stone, and taupe. They’re utilizing a tight knit jersey fabric, weighing 220 gsm, that maintains its shape wash after wash. This fabric...
March 08, 2024
STAY-BLUE HEMP SELVEDGE

STAY-BLUE HEMP SELVEDGE

The 11.5 oz. stay-blue hemp selvedge is available in three of our staple cuts (two chinos and one overshirt), this new fabric is essentially the opposite of the previous hemp construction. While the easy fade denim is made for quick fading, the stay-blue hemp selvedge is not; in fact, due to its...
March 06, 2024