NEWS
INDIGO INVITATIONAL Y5 | FINAL UPDATE
It’s a wrap. Twelve months have passed, and I’ve worn my B-02 REGULAR STRAIGHT 14 oz. green cast selvedge for a full year, breaking it in from a crisp pair of raw selvedge denim into a heavily faded and incredibly comfortable pair of green cast jeans. Over the past month, I’ve washed the jeans...
EXTRA HEAVY GUSSET TEE
Our BT-06 GUSSET TEE gets its name from the triangular pieces of rib fabric inserted under the collar at the front and back. These gussets are a nod to vintage sportswear and provide a bit more comfort when pulling the tee over your head, without stretching or damaging the entire collar. The fit is inspired by...
FOTC | CAFE TROUW POP-UP
Faces of the City is a series that highlights people who share our values and bring the same kind of intention to their own work that we bring to ours. It's a way for us to spend time with individuals who are passionate about what they do, who shape their day through dedication and curiosity, and who choose to...
INDIGO INVITATIONAL Y5 | JULY UPDATE
After many wear days, we’re now officially entering the final month of the Indigo Invitational Year 5. I’ll be washing my 14 oz. green cast selvedge jeans once more before the conclusion of the contest, so stay tuned for the final result, when we can compare them with a brand-new raw pair.
AW26 COLLECTION PREVIEW
Our AW26 collection preview page is now live, featuring the latest Style Book, a collection presentation video, and a first look at the upcoming pieces.
REGULAR STRAIGHT RESTOCKED
The B-02 REGULAR STRAIGHT has become one of the cornerstone fits in our collection. Inspired by the straight-cut jeans of the 1940s, it combines a classic high rise and straight leg with a subtly shaped top block for improved comfort and a more refined fit. The result is a silhouette that stays true to its vintage...
FOTC | BONNE REIJN
Faces of the City is a series that highlights people who share our values and bring the same kind of intention to their own work that we bring to ours. It’s a way for us to spend time with individuals who are passionate about what they do, who shape their day through dedication and curiosity, and who choose to...
INDIGO INVITATIONAL Y5 | JUNE UPDATE
There isn’t much to report on the jeans this month. My life, on the other hand, has changed a lot…
DARK INDIGO SELVEDGE
Our 18 oz. dark indigo selvedge returns, woven by Collect Mills in Kojima, Japan. It's now available in the B-07 RELAXED STRAIGHT for the first time, alongside a restock of the B-02 REGULAR STRAIGHT. Discover what makes this heavyweight denim unique, and why it's unlike most 18 oz. fabrics.
SUMMER IN THE GARDEN
For Summer in the Garden, we found the perfect setting close to home, a getaway framed by lush greenery. At the heart of this Style Book are two new Holiday Shirts, Each bringing its own character to summer dressing. One is crafted from a refined baseball stripe fabric, that takes its inspiration from...
RIPSTOP FATIGUE SHORTS
Ripstop is one of the most recognisable military fabrics ever produced. Originally developed for field uniforms and equipment, its reinforced construction was designed to improve durability while keeping weight to a minimum. The characteristic crosshatch pattern is created by thicker yarns woven into...
