FOTC | CAFE TROUW POP-UP

FOTC | CAFE TROUW POP-UP

Faces of the City is a series that highlights people who share our values and bring the same kind of intention to their own work that we bring to ours. It's a way for us to spend time with individuals who are passionate about what they do, who shape their day through dedication and curiosity, and who choose to...
August 19, 2026
INDIGO INVITATIONAL Y5 | JULY UPDATE

INDIGO INVITATIONAL Y5 | JULY UPDATE

After many wear days, we’re now officially entering the final month of the Indigo Invitational Year 5. I’ll be washing my 14 oz. green cast selvedge jeans once more before the conclusion of the contest, so stay tuned for the final result, when we can compare them with a brand-new raw pair.
August 12, 2026
AW26 COLLECTION PREVIEW

AW26 COLLECTION PREVIEW

Our AW26 collection preview page is now live, featuring the latest Style Book, a collection presentation video, and a first look at the upcoming pieces.
August 07, 2026
REGULAR STRAIGHT RESTOCKED

REGULAR STRAIGHT RESTOCKED

The B-02 REGULAR STRAIGHT has become one of the cornerstone fits in our collection. Inspired by the straight-cut jeans of the 1940s, it combines a classic high rise and straight leg with a subtly shaped top block for improved comfort and a more refined fit. The result is a silhouette that stays true to its vintage...
July 29, 2026
FOTC | BONNE REIJN

FOTC | BONNE REIJN

Faces of the City is a series that highlights people who share our values and bring the same kind of intention to their own work that we bring to ours. It’s a way for us to spend time with individuals who are passionate about what they do, who shape their day through dedication and curiosity, and who choose to...
July 22, 2026
INDIGO INVITATIONAL Y5 | JUNE UPDATE

INDIGO INVITATIONAL Y5 | JUNE UPDATE

There isn’t much to report on the jeans this month. My life, on the other hand, has changed a lot…
July 16, 2026
DARK INDIGO SELVEDGE

DARK INDIGO SELVEDGE

Our 18 oz. dark indigo selvedge returns, woven by Collect Mills in Kojima, Japan. It's now available in the B-07 RELAXED STRAIGHT for the first time, alongside a restock of the B-02 REGULAR STRAIGHT. Discover what makes this heavyweight denim unique, and why it's unlike most 18 oz. fabrics.
July 08, 2026
SUMMER IN THE GARDEN

SUMMER IN THE GARDEN

For Summer in the Garden, we found the perfect setting close to home, a getaway framed by lush greenery. At the heart of this Style Book are two new Holiday Shirts, Each bringing its own character to summer dressing. One is crafted from a refined baseball stripe fabric, that takes its inspiration from...
June 05, 2026
RIPSTOP FATIGUE SHORTS

RIPSTOP FATIGUE SHORTS

Ripstop is one of the most recognisable military fabrics ever produced. Originally developed for field uniforms and equipment, its reinforced construction was designed to improve durability while keeping weight to a minimum. The characteristic crosshatch pattern is created by thicker yarns woven into...
June 03, 2026
INDIGO INVITATIONAL Y5 | MAY UPDATE

INDIGO INVITATIONAL Y5 | MAY UPDATE

After nine months of wear and one home laundry, I’m now entering the final quarter of this one-year wear project as part of the Indigo Invitational Year 5. My B-02 REGULAR STRAIGHT 14 oz. green cast selvedge had its first wash around six weeks ago and, as expected, the fading has really...
June 01, 2026
NEW UTILITY SHIRTING

NEW UTILITY SHIRTING

The latest shirting release introduces four new fabric variations across two familiar silhouettes: the BWS-06 WORKER SHIRT and BWS-07 SERVICEMAN SHIRT. While both styles remain rooted in our established workwear and utility shirt designs, this release shifts the focus towards fabric character, texture, and...
May 29, 2026
OUR TAKE ON STONEWASHED DENIM

OUR TAKE ON STONEWASHED DENIM

While stonewashing has long been part of denim history, often used to imitate years of wear, that was never the goal here. This wash was developed from a different perspective: not to make a pair of jeans look pre-worn, but to offer a lighter indigo shade that sits outside our usual darker denim palette.
May 08, 2026