BENZAK Denim Developers our story jeans Amsterdam

BENZAK is a European denim and lifestyle brand from Amsterdam. Founded in 2013, BENZAK set out with a strong focus on creating high-quality made-to-last garments. We prioritise craftsmanship and timeless design to transcend trends and seasons. With simplicity, comfortability and utilitarian design at the forefront of the brand, we entered the world of artisanal denim and quality goods.

BENZAK was inspired by founder Lennaert's formative years in garment development and production. Fundamentally, we're denim developers and style enthusiasts; we’re trying to do something that resonates with our own interests, and that is true to our roots. From the cut to the fabric, stitch count to the trimmings and contemporary styling; everything about BENZAK comes down to the finer and more meaningful details.

Our deep understanding of tradition merges with quality design and meticulous details. Our construction and style methodologies derive from our foundational Japanese influences. We’re big believers in creating approachable apparel that follows lifestyle instead of fashion. Denim or non-denim, our creative processes are consistently in-line with our beliefs.

As a forward-thinking brand in an ever-changing environment, we naturally illustrate where we are through what we produce; whether this is our content, a collection, exclusive pieces, collaborations or events. Our intuitive behaviour can be seen from the inside out. We've evolved into a fully-fledged lifestyle brand, we are designing modern apparel that really pays homage to traditional workwear.