In 2013 we launched our first ‘made in Japan’ jeans in store; we consider this the starting point of BENZAK. Suffice to say, these jeans weren’t created over night; in fact, Lennaert started developing his first collection already years before. It wasn’t until late 2011 that he met a Japanese denim specialist named Hiroki Kishimoto, who was able to help him start development of what later became the BDD-006. During the same time that they met, Kishimoto also launched another brand under the umbrella of Rampuya, but its name was later changed to Japan Blue Group. The inspiration for this new name actually came from the that brand launched by Kishimoto in 2011: Japan Blue Jeans.
This year marks the 10-year anniversary of Lennaert and Kishimoto meeting each other, which also was the start of a special friendship. Japan Blue Group is still overlooking BENZAK’s production in Japan to this day. To celebrate this happy occasion, we have decided to co-develop not one, but two special, limited-edition jeans.