There isn’t much to report on the jeans this month. My life, on the other hand, has changed a lot…

— Lennaert, founder of BENZAK

Curious about the Indigo Invitational, or denim fading contests in general? This article breaks down everything you need to know about the world’s biggest denim fading competition.


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For a closer look at how long wear transforms denim, visit our Fade Archive. It features a selection of well-worn BENZAK jeans (and a jackets), including a few standout pieces that came to life during past fading contests. Each piece shows the character that only real use and time can create.

Examples of contest-faded pieces

July 16, 2026