It’s been seven years since our European Made line was launched through the means of crowdfunding. From there on we kept building the collection, adding more and more styles each season. Even though the size of this first collection was only a fraction of what we’re offering now, it consisted of two jeans that we still carry to this day: B-01 SLIM and B-02 REGULAR. While the pattern of B-01 SLIM has been updated along the way, we never touched the B-02 REGULAR’s pattern*, as it remained relevant throughout the years. There simply wasn’t any reason for altering it. Never change a winning team they say.
Although B-02 STRAIGHT has been a consistent force in our EU line, it’s total offering never reached that of any the other cuts... until now. As part of our AW23 collection, we’re expanding the B-02 STRAIGHT lineup with three familiar fabrics: 13 oz. brown cotton selvedge, 15.5 oz. Kojima selvedge, and 15.5 oz. RCI selvedge.
*The only minor change made to the B-02 has been its name, as it was changed from REGULAR to STRAIGHT. With the introduction of B-03 TAPERED, and that fit also having a regular top block, we decided to focus on the different in hem opening and incorporate that in their names: straight vs. tapered.