NEWS
NEW FIT | B-06 SLIM STRAIGHT
It’s been a few seasons since we last introduced a new jeans silhouette in our European made collection. With the launch of the AW24 seaon, we saw the need to expand the range, resulting in a brand-new yet familiar fit: the B-06 SLIM STRAIGHT. As demand for straight cuts grows, the...
DENIM JACKET ARCHETYPES
This season we’re introducing not just one, but two denim jacket silhouettes. Drawing inspiration from the rich history of denim fits and styles, we’ve focused on two timeless archetypes: the Type II and Type III, the latter also known as the iconic trucker jacket. While both designs pay homage to their original forms...
STYLE BOOK | PRE-AUTUMN 2024
As autumn approaches, so does our upcoming autumn/winter 2024 collection. However, we’re still in the midst of a seasonal transition, with the weather giving us some lovely late-summer days. It felt like the perfect moment to shoot an impromptu style book, for which we invited Tijn, a close friend of ours and...
CHINOS: A UTILITARIAN REBOOT
Our BC-01 TAPERED CHINO and BC-03 STRAIGHT CHINO, made from a midweight Japanese reverse sateen twill, have been staples in our core collection for several seasons. As we get ready for the new AW24 season, we’ve fully restocked four out of the six available options, BUT we’ve also updated...
AW24 COLLECTION PREVIEW
You can now preview our upcoming autumn/winter season on the AW24 collection preview page. This preview includes the latest style book, our video presentation packed with interesting and useful information, and a sneak peek of the entire upcoming collection.
THE FABRIC GUIDE
When developing a new product, or even a new collection, we usually start with the fabric. In our fabric guide we’ve created a clear overview of all our core fabrics and more, denim and non-denim. You can easily browse through and check which styles are available in each fabric.
CARE, WASH & REPAIR
With our spring/summer collection fully delivered, we’ve had time to work on some stuff behind the scenes. One of these projects was expanding our online store with more denim-related educational pages, of which the first iteration is now live as our CARE, WASH & REPAIR segment.
10-YEAR ANNIVERSARY DENIM BANNER
In celebration of our 10-year anniversary we’ve created a special denim banner, as a gift for retailers stocking the exclusive 10YA jeans. The banner pays homage to a famous advertising banner by Levi’s, depicting a cowboy smoking a cigarette while resting against his saddle and enjoying the setting sun. In our iteration...
NEPPY SELVEDGE
We’re finalizing the SS24 drops with a lightweight denim fabric perfect for the upcoming warmer months: 11 oz. neppy selvedge. Neps are small pieces of accumulated cotton, that pop out of the surface, and give the denim its unique and irregular structure. Just zoom in and you will notice the...
CORD STRIPE SHIRTS
We are back with yet another colour variant of our 6.5 oz. cord stripe series: blue & white. After the brown and white striped versions, blue has now entered the collection as well, expanding on our seasonal shirt offering. What makes this fabric special, in all colour options, is its structure; it resembles...
DESERT SAND USMA CHINO
Previous summer season we introduced a brand-new chino fit to the collection: the BC-04 RELAXED CHINO, which is the most spacious fitting option in our chino range. This initial release came in an 8.5 oz. sateen twill fabric, in the colours aged green and bronze brown. This season we’re adding a third colour option to the lineup, aptly named desert sand.
SELVEDGE DUCK CANVAS
We are finalizing the second drop of our SS24 collection with a special selvedge duck canvas fabric, available in BP-06 SCOUT PANTS, and BWS-04 SCOUT OVERSHIRT. The colour of this new 9 oz. fabric is called slate, and falls somewhere between grey and brown, depending on the light.
