NEWS
INDIGO INVITATIONAL Y5 | SEPTEMBER UPDATE
After one month of wear, it’s time for the first update on breaking in my B-02 REGULAR STRAIGHT 14 oz. greencast selvedge. The early stage is less about dramatic fades and more about laying the foundation; creases like whiskers and honeycombs that will gradually evolve into a unique wear pattern.
AW25 COLLECTION PREVIEW
Our AW25 collection preview page is now live, featuring the latest Style Book, a collection presentation video, and a first look at the upcoming pieces.
INDIGO INVITATIONAL YEAR 5
Long before social media, denim enthusiasts were already pushing raw jeans to their limits. In the early 2000s, online forums like Superfuture and MyNudies became gathering places where wearers documented every crease and whisker. Friendly competitions emerged: participants would...
