NEWS
SCENES FROM PARIS
We’ve just returned from Paris, after once again exhibiting at the Welcome Edition showroom. We presented our upcoming Autumn / Winter 2026 collection to retailers and reconnected with industry colleagues and friends. The AW26 collection is still in development, so you’ll...
FOTC | MORNING GLORY COFFEE
Faces of the City is a series that highlights people who share our values and bring the same level of intention to their work as we bring to ours. For this chapter we visited Dom Winton at Morning Glory Coffee Haarlem. As the owner and roaster behind Morning Glory Coffee, he has built his approach through...
FUTURE FUTURE HEMMING & REPAIR
When buying a pair of jeans or pants through our webshop, you have the option to add hemming to your order. This service is managed by our Dutch partner, Future Future Apparel & Denim Repair. As the name suggests, in addition to hemming they also offer a wide range of repair, upcycling, and...
WASHING YOUR JEANS
Washing raw denim is a frequently discussed and somewhat controversial topic, but at the end of the day it remains a necessity. As our previous how to wash video was created seven years ago, an update felt long overdue. That’s why we’ve made a brand-new video covering everything you need to know about...
THE FABRIC GUIDE
When developing a new product, or even a new collection, we usually start with the fabric. In our fabric guide we’ve created a clear overview of all our core fabrics and more, denim and non-denim. You can easily browse through and check which styles are available in each fabric.
CARE, WASH & REPAIR
With our spring/summer collection fully delivered, we’ve had time to work on some stuff behind the scenes. One of these projects was expanding our online store with more denim-related educational pages, of which the first iteration is now live as our CARE, WASH & REPAIR segment.
THE FADE ARCHIVE
Being collectors ourselves we take great pride and joy in conserving our jeans, after they have been worn in and faded by the community. For that reason, we have not only been archiving these pieces physically in our studio, but also in a digital photography archive. This way the jeans are forever preserved, albeit...
