NEWS
WASHING YOUR JEANS
Washing raw denim is a frequently discussed and somewhat controversial topic, but at the end of the day it remains a necessity. As our previous how to wash video was created seven years ago, an update felt long overdue. That’s why we’ve made a brand-new video covering everything you need to know about...
THE FABRIC GUIDE
When developing a new product, or even a new collection, we usually start with the fabric. In our fabric guide we’ve created a clear overview of all our core fabrics and more, denim and non-denim. You can easily browse through and check which styles are available in each fabric.
CARE, WASH & REPAIR
With our spring/summer collection fully delivered, we’ve had time to work on some stuff behind the scenes. One of these projects was expanding our online store with more denim-related educational pages, of which the first iteration is now live as our CARE, WASH & REPAIR segment.
THE FADE ARCHIVE
Being collectors ourselves we take great pride and joy in conserving our jeans, after they have been worn in and faded by the community. For that reason, we have not only been archiving these pieces physically in our studio, but also in a digital photography archive. This way the jeans are forever preserved, albeit...
